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Knowing the Trends
The role of integrated communications and corporate marketing functions in corporations today is becoming more important. Corporate reputation and brand management issues are converging with interactive, online communications channels. Content on these communications channels can reach all groups and constituents all the time. Successful companies must have the ability to handle interactive dialog and maintain the flow of continuous communications. There has never been a more critical time for effective organizational communications. Understanding the nuances of recruiting top PR, corporate and marketing communications talent to meet these challenges is our specialty. We have the ability to find the right individuals who possess industry and technical knowledge to help our client companies maintain their competitive edge. Shulman Associates is an executive search firm that locates and places highly skilled and industry-specific integrated communications and marketing professionals in high-profile corporations and consulting firms. “In this new era of "more communications to more groups more frequently," the pressure rests squarely on the shoulders of the communications staff to create effective positioning and deliver more refined messages to constituencies with more targeted demographics. The idea of "customer development" is taking hold and communications executives are again taking the lead.
Forget the simpler times in the corporate communications office; today, the functions and responsibilities in the communications group have become so complex and time-sensitive that their seat at the c-level table is considered one the "hottest" in Corporate America today.” - Excerpts from Shulman Associates' bylined article entitled “The Role of Communications in Corporate America: More Complex and Critical Than Ever, ” CEO Refresher, March 2007. To read the full article, see The Role of Communications in Corporate America.
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